I consider Cork Candles my pride and joy of projects. This was my final senior project of Graphic Design at Samford University. I had the opportunity to create a product and brand completely from scratch, which was a blast. I combined my two favorite things to produce this idea: relaxing candles and good wine. My target audience was a higher income bracket between the ages of 20-40, mainly women who appreciate fine products with an organic feel. The company consisted of 4 different candles and oil diffusors inspired by the base elements of 4 different wines.
My favorite part was taking old wine bottles and cutting them in half to create the candles. Overall, I wanted the brand to be personable as I made the label look written yet clean. I designed everything from shopping bags to oil jars to match boxes. I got to take this logo and branding and incorprotate it in so many aspects of the company. I wanted the website to be simple and clean (much like my website design now.) My two favorite parts of this project were the candle/wine research at the beginning and the product photography at the end. I wanted this product and design to be beautiful, which I believe I accomplished with the final products.
Royal Caribbean Co-Brand
I was given the chance to lead the design process for one of our largest clients in the cruise industry, Royal Caribbean Cruise Lines. This project allowed me to research the branding of their product and mesh their elements with my company's branding guidelines. I had a blast working with this cruise line because I really admire their energy and creative direction. I also didn't mind working under a tight deadline because it allowed me to stretch my creativity under pressure. Their marketing team also loved and approved our pitch! I am very happy with the results.
Keeping with our branding and guidelines, I was able to create presentations for our executive board to represent our company to other brands. This allowed me to be creative and challenged me to create clean, comprehensible presentations that portray Avoya Travel well. I didn't want a normal powerpoint that would bore our clients.
Every two weeks we promote a new sale at Avoya Travel. I am required to take each design and reformat it to match 33 different platforms.
Atlanta Office Realty Inc.
Atlanta Office Realty is a commercial real estate company in the center of Atlanta. This project was a joy to work on because my client in a way let me have free reign over the design. The company has been around for 23 years and needed updated rebranding to meet the modern feel of downtown Atlanta.
I did not want to stick with the typical real estate blue or red for this logo, so I made it a sleaker, fresher design with greys, seafoam and orange. I stared at photos of downtown Atlanta for a while to try and capture the shape of some of the iconic buildings of the area. This brought back memories of growing up in this city. I wanted this brand to be new and fresh, yet corportate and respectful. I also wanted the color-less inverse of this logo to still be eye-catching and sharp. My client loved the new look and brand of his company and was looked forward to his first rebranded business cards since he started the company.
Samford Christmas Card
This was actually a design competition where Samford chose a designer as the winner! First I decided to choose the beautiful Reid Chapel on Samford’s campus as my subject. I wanted the card to have an almost hand-made feel to it. Samford has such a beautiful collection of people, I wanted the patterns of each shape to represent that. I didn’t want this design to be a cliché Christmas design, so I subtly placed the white dot above the type to represent the reason we celebrate Christmas. I was learning about letterpress at the time so I thought it would look cool to make the type look like it was letterpressed onto each card. This entire card was done in Photoshop so that I could easily alter shape and texture together. I was happy to see this card sent out to all of the new families and students that got accepted into Samford that season!
This was a fun project where I got to play with infographics to deliver company information to our Avoya Independent Agencies.
Magic City Events is a start-up company based out of downtown Birmingham. This group of guys are in the business of booking and connecting entertainment groups with different venues around Birmingham. They are hired by bands, pubs, bars and concert halls to bring together an event for all different types of audiences. They wanted to capture the raw, industrial, iron-work feel of Birmingham (“The Magic City”). They wanted a durable logo that could be places on all sorts of promotional products. I decided to go with a one-color vector logo because I didn’t feel like they needed tons of color to get their point across. They wanted it bold and impactful, so I thought black surficed. I outlined the city of Birmingham and incorporated the gears that represent the iron industry and how this company works as a connecting gear between businesses. It was neat to see this brand come to life when I received my first Magic City coaster.
This art piece was assigned to me by Zeta Tau Alpha at Samford University. They wanted to represent the sorority as a landmark in addition to the other historical landmarks that make up Birmingham. I created the texture of this canvas with paper-mache old road maps with a white wash. I then looked at photos of Biringham and hand-drew loose representations of them, transforming those drawings onto the map. The rest was filled in with a watered down acrylic paint. I wanted this map to be soft, quaint, and creative. It was a mess but I absolutely loved this projects as it embodies college and this city for me.
Full Cup is a frozen yogurt shop located in a hospital in Jacksonville, Florida. However, the owner did not want this to just be a frozen yogurt bar. Because it is located in a hospital that has patients awake at all times of the day, my client wanted this bar to also offer bowls of fruit, cereal and snacks that double as yogurt toppings. Therefore, I could not just stick with the typical frozen yogurt branding. I wanted to embody the endless possibilities of filling your cup. My client wanted fun contrasting, energetic colors- so we went with purple and citrus colors. The result is a logo that appears to have energy, movement and a clean feel to it.
I put these pieces in my porfolio to show that I do have the ability to create art without a computer. I love faces, I love people, and I love to represent them through my own style on the canvas. These portraits also respresnt the freedom and messiness of my brain that I can’t usually show through graphic design. I don’t love painting a typical smiling face because that tells you nothing about the subject. I like to capture subjects making a face that says a lot about their personality. These example in particular are my siblings, capturing many of their “go-to” faces over the years. I wanted my mom to remember who we were when we all finally went off to college, so I painted these on huge canvases for her living room.
This was my chance to practice my editorial layout skills. It was one of my more difficult projects working with the details of grid. We had to pick a direction in which to take this magazine and represent that direction through layout, photography and type choice. I went for the fun, historic side of toys and their transformation through the years. I found different types of toys from the past and present to photograph in a way most people would not think. I wanted the type and grid to not be so heavy; therefore, I made it light as if it floats across the page. I wanted the colors of this magazine to be bold but balanced well with white space. This project was challenging but it allowed me to pay attention to details that I never knew were neccesary in editorial production.