Magic City Events is a start-up company based out of downtown Birmingham. This group of guys are in the business of booking and connecting entertainment groups with different venues around Birmingham. They are hired by bands, pubs, bars and concert halls to bring together an event for all different types of audiences. They wanted to capture the raw, industrial, iron-work feel of Birmingham (“The Magic City”). They wanted a durable logo that could be places on all sorts of promotional products. I decided to go with a one-color vector logo because I didn’t feel like they needed tons of color to get their point across. They wanted it bold and impactful, so I thought black surficed. I outlined the city of Birmingham and incorporated the gears that represent the iron industry and how this company works as a connecting gear between businesses. It was neat to see this brand come to life when I received my first Magic City coaster.