Full Cup is a frozen yogurt shop located in a hospital in Jacksonville, Florida. However, the owner did not want this to just be a frozen yogurt bar. Because it is located in a hospital that has patients awake at all times of the day, my client wanted this bar to also offer bowls of fruit, cereal and snacks that double as yogurt toppings. Therefore, I could not just stick with the typical frozen yogurt branding. I wanted to embody the endless possibilities of filling your cup. My client wanted fun contrasting, energetic colors- so we went with purple and citrus colors. The result is a logo that appears to have energy, movement and a clean feel to it.