Atlanta Office Realty Inc.
Atlanta Office Realty is a commercial real estate company in the center of Atlanta. This project was a joy to work on because my client in a way let me have free reign over the design. The company has been around for 23 years and needed updated rebranding to meet the modern feel of downtown Atlanta.
I did not want to stick with the typical real estate blue or red for this logo, so I made it a sleaker, fresher design with greys, seafoam and orange. I stared at photos of downtown Atlanta for a while to try and capture the shape of some of the iconic buildings of the area. This brought back memories of growing up in this city. I wanted this brand to be new and fresh, yet corportate and respectful. I also wanted the color-less inverse of this logo to still be eye-catching and sharp. My client loved the new look and brand of his company and was looked forward to his first rebranded business cards since he started the company.